Logo Refresh Proposal

Why Refresh

  • —Modernization — Align the mark with a premium, contemporary marine aesthetic.
  • —Clarity at small sizes — Ensure legibility in digital favicons, app icons, and social avatars.
  • —Premium market expectations — Position the brand for yacht builders and discerning owners.

Concept Directions

Refined Wordmark

Evolve the existing lockup. Keep brand equity while refining typography and proportions for digital and print.

Abstract Mark

Hull, wave, or compass-inspired symbol. A versatile icon that reads marine without literal imagery.

Monogram Badge

Condensed mark for favicon, apparel, equipment tags, and applications where space is limited.

We can retain the current logo while introducing an updated identity system.

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